A leading UK building society has announced that it is planning to donate one million 'Cats' Eyes' clips to British schoolchildren - in preparation for the clocks going back on Sunday October 28th.

Nationwide Building Society is making the donation in support of the government's objective to reduce the number of children killed or seriously injured on the UK's roads.

The reflective Cats' Eyes can be attached by clip to school bags, shirts and coats and it is hoped that they will increase the likelihood of being seen on roads, as the winter nights draw in and kids travel to and from school in darkness.

"With the return of long winter nights, our children face greater risks on our roads. For the seventh year, we're delighted to support the government's successful campaign to reduce the number of child casualties," Charles Reed, director of customer service and communications at Nationwide, said.

"We are also encouraging children who received reflectors in the last six years to use them again this winter. As a building society, Nationwide has a long tradition of active involvement in communities throughout the UK and there can be no better way of investing in these communities than by protecting the lives of children."

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